"This is a novelty one, but it's no different than a celebrity. "The shock value always does Playboy very good," said Media Industry Newsletter online editor-in-chief Steve Cohn. Part commemoration of "The Simpsons'" 20th anniversary, part nod to the golden days of Playboy, what has become known as "The Marge Simpson Cover" has drummed up more attention for Playboy than the premiere of the original "Girls Next Door." But it remains to be seen whether the animated move can open the wallets of a younger generation. Advertising pages have dropped 31 percent over the last year, newsstand sales have dried up by 25 percent, and its circulation has dipped to 2.4 million, according to publishing insider Media Industry Newsletter.Ĭan a blue-haired mother of three deliver the iconic gentleman's book to a new generation? Like nearly everything printed on paper these days, Playboy magazine has been facing tough times.
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